Budget-friendly digital marketing tools such as social media, as well as paid channels. Integrating social networks into your digital marketing strategy. The different digital display advertising channels, including video and in-app ads. SEO, PPC, and other key digital channels. Digital communications and how to tailor your approach to your customers. The use of traditional communications to develop messaging for products, services, and brands. An introduction to digital strategy and planning, including a look at the evolution of traditional marketing. If you are looking to deliver the perfect social media campaign to raise awareness of your company or wanting to utilise up-to-date optimisation techniques for eCommerce or UX – the DMI membership will deliver what you need, and for the first 12 months, it’s all yours, absolutely free.Ĭertified Digital Strategy & Planning Specialist Syllabus The access is available 24/7 and provides you with a plethora of resources including DMI’s own content library with helpful tips and best practices guides, upcoming webinars, and CPD short courses to keep your skillset relevant. 
You will also benefit by earning an internationally recognised certificate from a globally respected Awarding Body (Digital Marketing Institute), helping you expand your career opportunities to pick where you want to work.Īll DMI courses include twelve months of access to the DMI membership network. You will gain the skills, knowledge, and certificate to embark on a career in Digital Marketing within a strategic role. How will the Certified Digital Strategy & Planning Specialist course benefit me?
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